Privacy information for visitors of our Pinterest business account

If you visit our business account "Inspiration by Wienerberger" on Pinterest, we will process personal data related with this visit, irrespective of whether you are registered or logged in on Pinterest or not. Pinterest Business accounts are user accounts that can be set up by private individuals or companies. This account allows us to present our company to Pinterest users and people who visit our Pinterest account, walls and pins and to communicate with these people. The data provided directly by you and by Pinterest will be used exclusively for the purpose of customer and prospective customer communication as a legitimate interest within the meaning of Article 6 paragraph 1 point (f) GDPR, in order to be able to offer you the information most interesting to you.

Pinterest provides business account operators with the “Pinterest Web Analytics” function, which lets us have anonymized statistical data about the users and visitors of our account, our walls and pins. These so-called “Pinterest Web Analytics” are summarized statistics that are created based on certain actions (so-called “events”) and logged by Pinterest when users and visitors interact with our account, walls or pins and its associated content.

This data is collected via the help of so-called cookies. These are small text files that are stored by Pinterest via the browser on a storage medium of the device used by the website visitor (PC, notebook, tablet, smartphone, etc.). This information is retrieved during later visits to the website and allows the website to recognize the user device. The information stored in the cookies is received, recorded and processed by Pinterest in a personalized form.

The use of cookies is intended on the one hand to improve the advertising systems of Pinterest. On the other hand, the use of cookies allows Pinterest to provide us with statistics that enable us to control and improve our marketing activities.

By setting up the business account, we contribute to the processing of the personal data of the visitors to our account, irrespective of whether they are registered or logged in to Pinterest or not. Although Pinterest provides us with data collected using cookies exclusively in anonymous form, the compilation of these statistics is based on the previous processing of personal data. As the operator of the business account, we are therefore involved in the determination of the purposes and means of processing the personal data of the visitors to our account and are therefore joint controllers with Pinterest for this processing in accordance with Art 26 GDPR.

Depending on the action (“event”) that triggers a log, Pinterest provides us with the following categories of data in anonymous form:

People’s actions:

·         Impressions of the pins, so the total number of times they were shown

·         The total number of engagements on Pins. This includes saves, closeups, link clicks, and carousel card swipes

·         total impressions, engagement, and audience metrics

·         audience, which is defined as the people who have viewed or engaged with all Pins you've saved (both organic and ads) as well as any Pins that have been saved from your claimed website

·         Revenue, average order value, purchaser, page visits, add to cart, impressions, clicks, saves

·         Time in-between a user views, engages with, or clicks on your Pin and buying something on the site.

Information about the actions, the people taking the actions and the browsers/apps used for them such as the following:

·         demographic breakdown of the audience selection by age, gender, location and device

·         Date and time of action

·         Country/city (estimated from IP address or from user profile for logged in users)

·         Language code (from browser’s HTTP header and/or language setting)

·         Age/gender group (from user profile for logged in users only)

·         Previously visited websites (from browser’s HTTP header)

·         Whether the action was taken from a computer or mobile device (from browser´s user agent or app attributes)

·         Pinterest user ID (for logged in users only)


We do not have access to personal data that is processed in the context of “events”, but to the summarized accounts views in the form of an anonymized statistical analysis. Since we do not have access to personal data, we cannot share them with third parties. For information on the legal basis of the data processing, any recipients and any transfer of your data to a third country by Pinterest, please check the privacy policy and cookie guidelines by Pinterest.

If you are registered and logged in to Pinterest, you agree to the processing of your personal data by Pinterest in accordance with the corresponding terms of use and Pinterest’s privacy and cookie policies. We would like to point out that we have no influence on Pinterest’s terms of use, privacy and cookie regulations. Pinterest uses cookies to determine whether you are logged in to Pinterest.

If you are not registered or logged in on Pinterest, it is still possible that Pinterest will carry out statistical evaluations of your personal data when you visit an account, view a wall, click on a pin or perform another action within our account and send us anonymized statistics on this. If you do not visit our account, wall, view our pins or perform actions on our fan page (such as clicking on a photo or video in a post), no personal data is collected by cookies.

The cookies set by Pinterest are stored only as long as it is needed to provide Pinterest to the user and as long it is necessary to fulfill the purposes described in this policy.

Cookies already stored can be deleted at any time. In addition, you can prevent the installation of cookies by adjusting your browser settings accordingly.

You have the right to obtain confirmation as to whether or not your personal data is being processed (Art 15 GDPR). You have the right to have incomplete data completed and the right of rectification at inaccurate data (Art 16 GDPR). Under certain conditions, you have the right that your data is erased (Art 17 GDPR). However, there is no right to erasure if the processing is necessary to fulfil a legal obligation or to assert, exercise or defend legal claims. Under certain conditions, you can also request that the use of your data is restricted (Art 18 GDPR) or object to the use of your data (Art 21 GDPR). You have the right to receive the data that you have provided in a structured, commonly used and machine-readable format and to transmit the data to another controller or - if technically feasible - to have it transferred directly by Google (Art 20 GDPR).

If your data is processed on the basis of your consent, you have the right to withdraw this consent at any time. The lawfulness of the data processing carried out before its withdrawal is not affected by the withdrawal.

For requests to exercise your data subject rights or to withdraw your consent in connection with the processing of data in the context of Web Analytics, please use the forms linked to Page Insights in Pinterest’s privacy policy or contact Pinterest Europe Ltd Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Irland via mail. You may also submit your requests to us and we will forward them to Pinterest as necessary.

You have the right to lodge a complaint with the Irish Data Protection Commission, the Austrian Data Protection Authority or any other data protection supervisory authority in the EU, in particular at your place of residence or work.

Wienerberger AG
Wienerbergerplatz 1
1100 Wien
+43 1 60192-0


Contact us

Do you need help?