Sustainability at Wienerberger is embedded within the very corporate strategy and constitutes an integral component of the living corporate culture

Group of people talking about their choice of building materials in unfinished building
© Markus Esser

Clay products – made with long-term success in mind

Particularly green and sustainable building materials

Clay blocks, bricks and roof tiles as well as clay pavers represent particularly green and sustainable building materials. They consist of natural raw materials such as clay and water, which are extracted carefully. They are produced in close proximity to the market, which helps keep the transportation distances short. Furthermore, they have a very long service life – easily lasting for over 150 years. The longer the service life, the smaller is the impact of the material on the environment.

These are only some of the reasons why our clay products constitute an integral part of Wienerberger’s sustainable building concepts. They guarantee a high quality of living and make an active contribution to the fight against climate change.

Adult man plays with young boy on patio
© Markus Esser


Our products have a very long service life

Longevity is an important parameter when determining how sustainable a construction material actually is. Over the entire lifetime, the impact on the environment stemming from the production process is very low. Our products have a very long service life; there are numerous examples of buildings constructed with clay materials which have easily lasted for over 150 years. The longer the service life, the smaller is the impact of the material on the environment.

Smiling boy holding a miniature facing brick with Wienerberger logo in front of his left eye
© Markus Esser

Natural resources

Sustainable products

Made out of natural raw materials our products stand for lasting value, longevity, quality of living and innovative building. Their quality has been extensively tested in terms of eco-friendliness and has earned us plenty of declarations and certifications, underpinning our efforts.

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Dry and firing of the Koramic tiles on the Lantenne site.
© Grégory TACHET

Sustainable production

Minimizing the environmental impact

Minimizing the environmental impact of our ceramic production is vitally important for Wienerberger. This includes a responsible way of operating our clay extraction sites, energy efficiency, reduced fresh water consumption, climate protection, increased use of recycled materials and renaturalization of former clay pits.

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Happy girl leaning against doll house in attic loft
© Markus Esser

The e4 brick house concept

E4 house concept

The Wienerberger e4 house concept was developed with the 2020 building directive by the European Union in mind, aiming towards energy-efficiency and sustainable building, reducing the emission of greenhouse gases by 20% and increasing the amount of utilized renewable energies by 20%.

Wienerberger has developed the e4 concept with experts to offer families an energy-efficient, healthy as well as affordable house. It reflects the growing wish of many private home-builders to make a statement in support of climate protection, while simultaneously realizing their own plans. The e4 concept was already successfully implemented for single-family homes in Austria, Germany, France, Romania, and Hungary and multi-family homes in Belgium and UK.

The Wienerberger e4 house

Man and girl inspecting miniature clay blocks in front of brick-lined house
© Markus Esser

Research and development

Key role in our company

Research and development play a key role in our company. At Wienerberger, R&D is managed centrally, but most of the results achieved are implemented locally. We operate five research centers all over Europe, each of them specializing in a different product group.  All research is done with sustainability in mind.  The FEM (Finite Element Method) is used in order to optimize production costs, especially in the roof sector.

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Worker in laboratory with clay blocks in foreground
© Uwe Strasser

Social Responsibility

Safe and healthy working environment

At Wienerberger, we consider the economy as an integral part of society which has the obligation to serve people and create value for everybody. For us, this responsibility encompasses creating the framework for a safe and healthy working environment, observing ethical principles in all our actions, honest communication, active involvement in the creation of a transparent economic environment, personal accountability for what we do, and acting as a reliable and contributing member of society.